13:00
20:00
20:00
Înregistrare participanți la Hotel Internațional
Check-in la hotelurile rezervate
Check-in la hotelurile rezervate
14:30
16:00
16:00
Masterclass „Strategia flexibilității”
Mihai Bonca, Senior Consultant Brand Architects
Centrul de Conferințe, Sala Auditorium, etaj 2, Hotel Internațional
Mihai Bonca, Senior Consultant Brand Architects
Centrul de Conferințe, Sala Auditorium, etaj 2, Hotel Internațional
16:00
16:30
16:30
Pauză de cafea
Centrul de Conferințe, etaj 2, Hotel Internațional
Centrul de Conferințe, etaj 2, Hotel Internațional
16:30
18:00
18:00
Masterclass „În căutarea creșterii continue”
Magor Csibi, Head of Leadership and Organizational Culture Practice Trend Consult Group
Anca Florea, Partener, Manager al echipei de consultanță Trend Consult Group
Centrul de Conferințe, Sala Auditorium, etaj 2, Hotel Internațional
Magor Csibi, Head of Leadership and Organizational Culture Practice Trend Consult Group
Anca Florea, Partener, Manager al echipei de consultanță Trend Consult Group
Centrul de Conferințe, Sala Auditorium, etaj 2, Hotel Internațional
19:30
20:00
20:00
Welcome Cocktail
Foyer & Terasă, Hotel Internațional
Foyer & Terasă, Hotel Internațional
20:00
00:00
00:00
Welcome Dinner
Restaurant Panoramic și Restaurant Tirol, Hotel Internațional
Restaurant Panoramic și Restaurant Tirol, Hotel Internațional
07:00
08:30
08:30
Mic-dejun
În hotelul unde este asigurată cazarea
În hotelul unde este asigurată cazarea
09:00
09:20
09:20
Deschiderea Conferinței
Sala Magnum, Centru de Conferințe, etaj 3, Hotel Internațional
Sala Magnum, Centru de Conferințe, etaj 3, Hotel Internațional
09:20
11:00
11:00
Sesiune plenară Navigating the future
09:20
09:45
09:45
Csaba Bálint, Membru al Consiliului de Administraţie BNR
How Do We Restore Internal Economic Balances in a Changing World?
How Do We Restore Internal Economic Balances in a Changing World?
09:45
10:10
10:10
Diana Scăunașu, Managing Director YouGov Consumer Panel
Fast Moves, Big Shifts: Decoding Romania’s FMCG Market in 2024
Fast Moves, Big Shifts: Decoding Romania’s FMCG Market in 2024
10:10
10:35
10:35
Valer Hancaș, Director Comunicare & Corporate Affairs Kaufland România
New Trends, Same Target – The Client
New Trends, Same Target – The Client
10:35
11:00
11:00
Bianca Presada, Marketing Director Coca-Cola HBC România
Innovation: The Driver of Transaction Growth and Consumer Engagement
Innovation: The Driver of Transaction Growth and Consumer Engagement
11:00
11:40
11:40
Pauză de cafea
Centrul de Conferințe, etaj 2, Hotel Internațional
Centrul de Conferințe, etaj 2, Hotel Internațional
11:40
13:20
13:20
Sesiune plenară Finding growth
11:40
12:05
12:05
Andreea Ciocănescu, Marketing Manager Puratos România
Dorian Cazacu, Senior Client Director Ipsos România
Bread & Beyond: Exploring Shopper Insights in Romanian Modern Trade
Dorian Cazacu, Senior Client Director Ipsos România
Bread & Beyond: Exploring Shopper Insights in Romanian Modern Trade
12:05
12:30
12:30
Robert Suhina, VP Purchasing Food Fresh&Frozen Lidl România
Strategic Innovation: From Scratch to Dubai Style Chocolate
Strategic Innovation: From Scratch to Dubai Style Chocolate
12:30
12:55
12:55
Mihai Voicu, General Manager Bergenbier S.A.
Innovation at Scale: Go Big or Go Home
Innovation at Scale: Go Big or Go Home
12:55
13:20
13:20
Corina Bulimar, Business Development Director SEE Mastercard Data & Services
Unlocking Shopper Potential: Data and AI Strategies for Business Scaling
Unlocking Shopper Potential: Data and AI Strategies for Business Scaling
13:20
15:00
15:00
Prânz
Restaurant Panoramic și Restaurant Tirol, Hotel Internațional
Restaurant Panoramic și Restaurant Tirol, Hotel Internațional
15:00
16:40
16:40
Sesiune plenară [Re]Position
15:00
15:20
15:20
Tiberiu Dănețiu, Director Corporate Affairs & Retail Media Auchan Retail România
The Power of Retail Media: Driving Sales, Data and Engagement
The Power of Retail Media: Driving Sales, Data and Engagement
15:20
15:40
15:40
Robert Jozic, Managing Director Schwarz Media
Retail Media 3.0 & beyond – full funnel media orchestration
Retail Media 3.0 & beyond – full funnel media orchestration
15:40
16:00
16:00
Ionuț Ilie, General Manager Bimbo România
Roots Towards the Future: How to Honor Tradition While Crafting New Territories, Portofolios and Systems
Roots Towards the Future: How to Honor Tradition While Crafting New Territories, Portofolios and Systems
16:00
16:20
16:20
Gilles Ballot, CEO Carrefour România
Interview on stage
Interview on stage
16:20
16:40
16:40
Radu Maftei, Senior Vice President & Managing Director Procter&Gamble South East Europe
Innovation for the Future: P&G’s Vision for Category Development with Focus on the Consumer
Innovation for the Future: P&G’s Vision for Category Development with Focus on the Consumer
16:40
17:00
17:00
Concluziile zilei
20:00
20:20
20:20
Transfer autocar
Hotel Internațional – Casino Sinaia
Hotel Internațional – Casino Sinaia
20:00
02:00
02:00
Casino Party
Casino Sinaia
Casino Sinaia
07:00
09:30
09:30
Mic-dejun & Eliberarea camerelor
10:00
13:15
13:15
Sesiune plenară Same market, new approach
KEYNOTE SPEECH
10:00
10:30
10:30
Salim Bachatene, Tech Visionary NielsenIQ
The Omnichannel Playbook: A Guide to the Online World
The Omnichannel Playbook: A Guide to the Online World
10:30
11:15
11:15
Panel Discussion Fast Forward eGrocery: The Road Ahead in 2025
Florina Dobre, CEO Bringo România
Tudor Mihăilescu, Director General Freshful by eMAG
Michael Kaiser, Chief Commercial Officer Sezamo
Florina Dobre, CEO Bringo România
Tudor Mihăilescu, Director General Freshful by eMAG
Michael Kaiser, Chief Commercial Officer Sezamo
11:15
11:35
11:35
Monica Șerban, Head of Non-Food Buying PENNY România
Effective Loyalty Campaigns in Retail
Effective Loyalty Campaigns in Retail
11:35
12:00
12:00
Laura Roșca, Qualitative Research Director iSense Solutions
The New Retail Reality: Physical Stores, Digital Expectations
The New Retail Reality: Physical Stores, Digital Expectations
12:00
12:20
12:20
Geanina Ghiculescu, Head of Retail MOL România
From a Traditional Analog Fuel Retailing to a Digital Driven Consumer Goods Retailer
From a Traditional Analog Fuel Retailing to a Digital Driven Consumer Goods Retailer
12:20
13:15
13:15
Panel Discussion Future battles in convenience retail
Radu Trandafir, Board Member Froo România Holding SA
Ludovic Barta, Director General CBA Nord-Vest
Alexandru Șoacăte, Deputy CEO Annabella
Mihăiță Stoian, Director Executiv Adjunct Magazine DIANA
Radu Trandafir, Board Member Froo România Holding SA
Ludovic Barta, Director General CBA Nord-Vest
Alexandru Șoacăte, Deputy CEO Annabella
Mihăiță Stoian, Director Executiv Adjunct Magazine DIANA
13:15
13:30
13:30
Închiderea conferinței
13:30
15:00
15:00
Prânz
Restaurant Panoramic, Hotel Internațional
Restaurant Panoramic, Hotel Internațional